GreenDay Evolution New Products: Citrus & Salted Caramel

Publication date: December 2024

GreenDay Evolution. Evolution continues.

The vodka brand GreenDay, known for its uncompromising quality, has presented its new products – GreenDay Evolution Citrus and GreenDay Evolution Salted Caramel.

Modern trends in strong alcohol continue the development of the flavored segment.

Large international brands continue to expand their lines with the most exotic, fruity, and not only, positions.

And what about Ukraine? It's commonly believed that only white classic vodka is popular in our market. Indeed, until recently this was the case. But, looking at the shelves of modern alcohol stores in Ukraine, we cannot help but notice how the representation of flavored vodka is increasing and how demand for it is growing. This is also confirmed by authoritative Ukrainian sommeliers. Traditional consumption certainly remains, but the younger generation is looking for something new, and GreenDay, as a strong Ukrainian producer that actively engages in innovations and its development, gives consumers absolutely new tastes.

Citrus vodkas – are popular in the world and seem quite simple in recipe, but none of the large Ukrainian brands offer them on the Ukrainian market. After numerous tastings with international vodka brands, GreenDay created a real bestseller, which undoubtedly wins over world vodkas with similar tastes. The combination of lemon and orange is soft and balanced, doesn't become cloying. GreenDay Citrus is good both as an aperitif and as a digestif, perfect for cocktails or simply with ice.

Salted caramel sets trends in various food categories. We especially love it with chocolate and desserts. Strong alcohol is not so closely connected with trendy sweets, so making such a taste is not easy. GreenDay focused on the eponymous products of world brands, because they are very popular. The result – GreenDay Salted Caramel, without exaggeration, turned out even better. Milk salted caramel has never laid so well on a vodka base. One can be proud of such a modern Ukrainian strong drink. Simply with ice or in a cocktail, or as a digestif – this is a truly beautiful vodka dessert.

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